Welcome to The Franchise blog.
Terry Pluto and Brian Windhorst have worked hard on this project for the last 18 months. It is now finished and the first excerpts are available on ESPN, including a chapter about LeBron's Nike deal and about the night the Cavs won the draft lottery. The book is a behind-the-scenes look at how the Cavs got themselves into a position to draft LeBron and how LeBron got himself in position to be one of the most coveted players in NBA history. Plus all the background of the success and all the drama that's happened since.
This blog will be the online hub to talk about this exciting project. It will be a forum to ask Terry and Brian questions, learn more about the book and the process of writing it, and even read stories and information that couldn't be squeezed in to the final product.
The book will be in stores soon and you can pre-order it over there on the right. Please check back for lots more content.